Flexible Packaging For Carbonated Beverages
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Frequently Asked Questions
1) What sizes are available?
We sell wholesale quantities of "The Flexi-Growler". This is a 64oz Flexible BeerPouch Growler which we keep in stock, ready for delivery to your location right now. We are in house testing a 32oz and a 22oz BeerPouch at this time and will announce availability upon approval. You can order the Flexi-Growler instantly right here:
2) What about volume discounts?
With quantity orders over 30,000 units, we can customize several features to your specifications including label and price.
3) What are the ecological benefits of the BeerPouch?
Pouches of this nature are well known to require a fraction of the carbon footprint than found in a comparable sized bottle or can. The BeerPouch uses far less energy to manufacture, fill, ship, and store beverages than virtually any comparable package. The package we offer is a lightweight, efficient design. Because they fold flat, unlike a can, an entire palette of glass bottles can be replaced by a couple cases of BeerPouches. The BeerPouch is light weight, yet tough enough to protect your favorite beverage.
According to a national packaging study conducted by the Boston-based Tellus Institute for the U.S. Environmental Protection Agency (EPA), the aseptic pouch package has one of the lowest environmental impacts of any beverage container. "For single-serving packages," the study concludes, "the recycled aluminum can and the aseptic package have the lowest environmental costs, while the virgin aluminum can has the highest environmental cost." The BeerPouch is the green alternative.
4) What can you put in a BeerPouch?
This is the first flexible beverage pouch made for ALL beverages, particularly sparkling or carbonated beverages like soda pop, beer and carbonated energy drinks. We also carefully package wine, juices, water or base ingredients with no BPA or flavor transference.
5) How do you fill them?
The BeerPouch may be easily filled through the spout from the tap just like any Growler. While some use a tube or other device, for best results, we use the Turbotap (www.turbotap.com) This is a carbonated beverage diffuser which keeps the Co2 within solution longer. We suggest filling the BeerPouch cold to protect carbonation. The pouch is filled to the top of the cap, and uses Co2 to bring the pouch to rigidity. This greatly reduces air/oxygen exposure. We also have high speed filling systems in development at this time. These will range to 60 per minute.
6) Why the BeerPouch?
Customers Love them ! The convenience, the savings, the freshness! We welcome new brewers, and all beverage manufacturers to join together in this green alternative. Our package has been developed to overcome the common problems found in glass and aluminum cans. The BeerPouch is not subject to shattering like a glass container making it perfect for airline, backpacking, or stadium use where size, weight or breakage remains a consideration. The BeerPouch is ideal in places where glass is inappropriate.
7) Co2 Chemistry and physics
Carbon dioxide dissolved in water at a low concentration (0.2%–1.0%) creates carbonic acid (H2CO3), which causes the water to have a slightly sour taste with a pH between 3 and 4. An alkaline salt, such as sodium bicarbonate, may be added to soda water to reduce its acidity.
The amount of a gas like carbon dioxide that can be dissolved in water is described by Henry's Law. Water is chilled, optimally to just above freezing, in order to permit the maximum amount of carbon dioxide to dissolve in it. Higher gas pressure and lower temperature cause more gas to dissolve in the liquid. When the temperature is raised or the pressure is reduced (as happens when a container of carbonated water is opened,) carbon dioxide comes out of solution, in the form of bubbles.
Bye-bye bottles and cans, hello pouch packaging
By Mark Albright, Times Staff Writer
In Print: Sunday, May 27, 2012
Ever notice some bottled water comes in plastic so thin the bottle crushes when you try to twist off the cap? The plastic cannot get much thinner without losing its status as a bottle.
That has prompted packagers, ever on the hunt for lighter, less costly options that take up less landfill space, to move more consumer goods into pouches, which can be made from far thinner plastics.
Some pouches have caps, some require squeezing and many of them even stand up on shelves just like the cans, plastic bottles and cardboard drink boxes they are starting to replace. Indeed, pouch packaging has quietly turned into one of the fastest growing categories of new products.
In 2011, 1,210 new products debuted in pouch packaging, up from 885 in 2007, reports Mintel International. That's 3.3 percent of all new products unleashed annually, almost double five years ago or about $8 billion in sales.
St. Petersburg resident Arnold Lawner, a 62-year-old veteran of the packaging equipment business who is vice president of marketing for PouchFill at Daytona Flexible Packaging, explained how and why these packages are sweeping across grocery stores.
How thin is bottled-water plastic getting?
So thin some water bottles are not even strong enough to be stacked. The only thing that enables them to be stacked on pallets now is nitrogen. It's naturally occurring in nature, so they pump it in the bottle while filling to keep it from collapsing. The nitrogen escapes when you open the cap.
Pouches only microns thick have spread to everything from pasta meals to frozen entrees, bacon bits, raw sugar, 50 microwavable Campbell soups, Heinz Ketchup, pet foods and even Mahatma rice. They've also invaded the laundry detergent aisle, including cheap detergent refills and premeasured dissolving plastic capsules from Tide and All packed in a plastic pouch. I have yet to see bottled water or carbonated beverages come in pouches. Why?
Carbonated drinks still need a very thick plastic or they permeate the material. But thin pouches are getting common for energy drinks, fruit drinks, and we're starting to seeing a lot of small containers of portable water made for athletes like runners and cyclists and people exercising. They fit better in a purse or fanny pack. You just rip off the top and drink it, or it has a pull-up sport cap. Gatorade now comes in a single-serve pouch shaped like a bottle. Pouches are very common in baby food now thanks to Gerber, Earth's Best and Beech-Nut. They have a choke-proof cap, can be resealed and babies seem to like sucking fruit puree and vegetables from them instead of spooned from a jar. There is one baby food coming with a built-in spoon. Squeeze the pouch and it fills the spoon. We're seeing an explosion of premixed cocktails like frozen daiquiris, pina colada and margaritas that come in multidrink pouches from all the big-name spirits brands.
Some products that come in pouches are cheaper, while others cost more. Are pouches cheaper?
Not necessarily. The cost of plastic resin, for instance, has risen even faster than oil prices. The real savings is in shipping and handling. They are lighter than metal cans or thick plastic bottles. Empty pouches can be shipped and stored flat, so they take up a fraction of the space in a truck, which means a lot at $1.50 a mile per truckload. Nine truckloads of quart-size pouches weigh the same as a truckload of quart-size cans or bottles. Once filled, their changing shape needs less space than round bottles or cans. Plastics are dramatically cheaper than metal. A major part of the appeal is you can print a much more appetizing graphic on a pouch.
Is there an environmental case to be made?
Yes and no. There is less plastic used, and they are flat when empty, so pouches take up much less landfill space. Much of the plastic like clear polyethylene can be recycled, but not all. We are still developing processes to separate as many as five layers of different types of plastics and aluminum foil we laminate together for some pouches. So many cannot be labeled as recyclable.
Why do some people say the pouch version of Starkist tuna tastes better than the can?
Because the canned product is cooked twice at more than 212 degrees: once before canning and again after it's in the can. In a pouch you only cook it once and it does not take as long, because the product is exposed to more surface area.
What got this trend rolling?
Pouches have been around for decades, since the little ketchup and mustard packets at fast-food restaurants and single-use sun-tan lotions. Canadians and Europeans have been buying milk in pouches for decades. You just put a half-gallon pouch in a pitcher or frame in your refrigerator and cut off a top corner. But as we learned how to better laminate together thin sheets of sealing plastic, aluminum foil and plastics best for printing high-resolution graphics, the possibilities exploded. Capri Sun drinks — the younger generation grew up stabbing a straw through the foil pouch — helped spread acceptance. Another development was a Sarasota company called Bartelt that years ago helped pioneer the first generation of the gusset, a heat-welded and glued-together plastic base that enables pouches to stand up straight on shelves rather than just lie flat.
What's coming next?
You're about to see high-end wines with beautiful graphics and wine-in-a-box come in pouches fitted with a spout that costs much less than a box. Restaurant size food pouches like 96-ounce soups and baked beans are coming. Today, small contractors make most pouches and ship them to manufacturers for filling. Our machines make about 250 pouches a minute. When more of the big guys like Coke and PepsiCo start putting pouch equipment in their 1,000-unit-a-minute production lines like the baby food companies did, the cost will drop dramatically. I think in five years stores will be filled with as many pouches as other packaging.
Mark Albright can be reached at email@example.com or (727) 893-8252.
[Last modified: May 26, 2012 04:32 AM]Double click here to edit this text.
This beer won't break hikers' backs
What Ales You?
By Dawnell Smith firstname.lastname@example.org
(Published by: Anchorage Daily News, March 8, 2002)
When exploring the hills, streams and trails of Alaska, many people like to carry a beer or two, even if it means adding weight to an already-bulky pack, pulk or gear bag. Well, thanks to Kevin Tubbs of Yukon Spirits in the University Center, hauling your favorite brews just got a whole lot easier.
Nestled amid hundreds of craft beers from around the world are lightweight backpacker pouches, which look like shiny Capri juice packages but contain beer instead. The Great Bear Brewery in Wasilla jumped into the pouch business first and "became the No. 1 selling Alaska brew in a period of one week -- to the point that folks are often waiting at the store when we open just to get a box of pouched brews," Tubbs said.
He attributes the popularity to Great Bear's tasty beer and the unique gold foil pouches that reflect light and "really stand out on the shelf in comparison to other brands with traditional packaging."
For a small outfit like Great Bear, filling pouches allows them to get beer on the shelves without facing the prohibitive expense of buying and running a bottling line. Ultimately, Tubbs wants to stock pouched beer from every brewery in the state, no matter how small the operation.
After all, the love affair with glass really has to do with appearances, not substance. Bottles weigh a lot, can break easily and let in light, which damages beer. Worse, the process of filling bottles leaves airspace between the bottle cap and beer that eventually leads to the flavor flaws resulting from oxidation.
Aluminum cans actually work better than glass bottles in many ways, but few small breweries can afford a canning operation. Plus, the flavor-barrier layer inside beer cans can deteriorate over time.
Tubbs' backpacker pouches overcome cost limitations and solve many of the quality issues. The interior layer of each pouch, he said, "is a permanent sanitary food-service barrier layer that has no flavor and will not allow flavor transference of any kind within the pouch."
So far, Tubbs has not noted any changes in flavor, even when in the pouch for up to seven months. Although he plans to continue testing the pouches, he believes "it is possible that this packaging medium may be the single best way to store high-quality beer for long periods of time."
Obviously, durability also comes into play, so Tubbs and his posse have tossed, squashed and generally mistreated the pouches to test their suitability for the rugged Alaska environment -- namely, a cooler, pack or other container often jammed, rammed and poked by mother nature, not to mention Uncle Stan and Aunt Rita.
Last but not least, the pouch is made from recycled materials and is reusable and recyclable. Heck, fishermen everywhere can haul pouches into camp with the sole purpose of filling them with fish fillets.
"Outdoors folks love the fact that the pouches are a fantastic way to package fish or game," Tubbs said. "The double foil laminates and food-service layer are ideal to help eliminate the potential for freezer burn. This is another significant advantage over bottles or cans. When was the last time you crammed a salmon in a bottle?"
How did this local boy came up with the idea?
"In a former life, like 1997, I experimented with a range of plastic substrates in the development of highly specialized "smart" telephone calling cards," he explained. "This gave me a working knowledge of which plastic laminates were available and which ones were strong, sanitary."
The possibilities seem staggering when you start thinking about consumers. Since the pouch's debut at Yukon Spirits, everyone from "green" consumers to snowmachiners and skiers to pure beer hounds has bought and devoured the product, Tubbs said.
"My experience is that folks will buy beer out of a yak's bladder if the beer is really good."
Maybe Tubbs will conquer the world with his pouch, the only one on the market that can withstand carbonation, but he just wants to get more pouches full of beer for now. He sells the packages to Arctic Brewing for sale to homebrewers and directly to commercial brewers, who then sell the filled containers back to Yukon Spirits through a local distributor.
Other stores also want to carry the beer wrap, which suits Tubbs just fine. He sees the potential of worldwide distribution as well as the benefits of having the brands at his store first.
"I'd like to see every brewery produce their own adventure brews, whether on a regular basis or for special brews they'd like to offer to a mass audience," he said. "I can see promotional angles, fund-raisers. The sky is the limit."
With that in mind, look for more Alaska-made beers in backpacker pouches soon. Great Bear products cost $4 to $7 depending on beer style, but the price gets you good beer and a ready-made receptacle for anything slimy, wet, fragile or gooey. Everyone from fisherwomen and berry pickers to camp guides, gardeners and parents can think of plenty of things that fall into those categories.
Is That A Beer In Your Pocket? Or Are You Just Happy To See
Kevin Tubbs Beer Port-A-Pack?
By James "Dr. Fermento" Roberts
Published by: The Anchorage Press, February 7, 2002
The history of beer packaging is as old as the need to keep beer that couldnt be consumed on the spot, extending at least as far back as earthen jugs discovered in Mesopotamia. Since then, beers been kept in stone, wood, glass, tin, aluminum, stainless steel and even plastic. Advances in technology have pushed beer packaging into the space age, yet most beer lovers find little glamour in what their beer comes in; its just a means to an end. Still, it ought to interest some that beer packaging history is possibly being made right here in Anchorage.
Beer container technology is driven by portability and the need to take beer farther and farther from its source; in Alaska, where backcountry travel often involves hauling far less than what will fit in the cargo area of a SUV, weight and mass become key considerations that can make the difference between packing suds or going dry. Thats one reason that local Yukon Spirits owner Kevin Tubbs developed a lightweight "Backpackers Beer Pouch" that just may revolutionize the heretofore-undiscovered high-portability beer packaging industry.
Tubbs wanted to find a way to get beer from breweries that dont have bottling lines to his store shelves. "I came up with all kinds of crazy ideas," he recalled, "including getting a tanker truck to haul a brewerys beer to a bottling plant somewhere."
And then one day he saw his daughter drinking a laminated CapriSun juice pack. Tubbs bought virtually every food product that came in a pouch and carefully dissected the pouches to determine a good match of material, durability, ease of use and cost. A foray into the medical-industry product line found Tubbs his solution, although he wont specify the materials. His testing included filling his pouches with highly carbonated soda pop and running them through the rigors of everyday use. "I had a few blow-ups along the way," he said. "I blew up samples all over my living room more than once, but now that Ive tweaked it, it passes my four-kid test and Im already making improvements, like different pressure release systems and stuff like that."
Homebrewers provided another test. "They dont even need to heat-seal the pouches for average use," Tubbs said. "There is a screw top, or the zip-lock holds the pressure on its own, so they can re-use them."
The end result so far is a very light container that entirely blocks out the two primary enemies of beer, air and light. It costs less than a glass bottle weighs virtually nothing and flattens paper-thin when empty.
"In phase two of my product, Im coming out with larger sizes, such as a 22-ounce pouch," Tubbs said. "Fishermen will find that an emptied pouch will accommodate a quarter of a salmon fillet." This should be great news for beer-packing fishermen like me who put equal emphasis on catching a buzz and catching a fish.
Tubbs had to find a local brewery that would trust their coveted suds to an untested medium. It didnt take long before Jay Kelley, brewer at Great Bear, in Wasilla, saw the potential benefits. "Its the best thing to hit beer in a long time," Kelley said, noting that the package is "totally light proof (and) doesnt have head space, so theres no air and its entirely portable which is great for backcountry travel."
Kelley didn't decide to use the bags without first rigorously testing them. "We filled some up from our tap stands, then heat-sealed them. We've been throwing them all over the place 10 to 15 feet across the room onto the floor, and they hold up just fine."
Even if you don't care about portability or cutting-edge beer packaging, you should still note that this is the first time that Great Bear beers are available in liquor stores. You can get their Great Bear Gold, Hatchers Pass Pale, Old Town Brown, Ars Kigger Scotch Ale and Pioneer Peak Porter, with the rest of their 10-beer line to follow, Kelley says. The Pioneer Peak Porter just took a silver medal at the World Beer Championship, in Chicago, where their Skwentna Stout snagged a bronze.
Now you don't have to drive all the way to Wasilla to check em out. Backpackers pouches of Great Bear beer can be found at: beerpouch.com.
By Dawnell Smith
Published by: Anchorage Daily News, March 21, 2002
After writing about Kevin Tubbs and his remarkable backpacker pouches, I got e-mails from around the country inquiring about these handy containers. Judging from what I read, the coveted "Incan" gold-medal brew-pouches struck a chord in the industry.
I also heard from a local reader who requested details like the pouch size and the means for drinking from them. Tubbs can get the pouches in virtually any size depending on what a brewery wants, but he currently stocks 16-, 22- and 64-ounce pouches. The cost of each vessel depends on the size and style of beer, not to mention the brewery's pricing strategy.
I suggest that everyone go to beerpouch.com to nab a pouch or two, but keep in mind that Tubbs has run short the past few weeks due to the pouch's popularity. But perhaps the best thing about Yukon Spirits is that if you don't find the pouch, organic Belgian ale or blueberry wine you went looking for, you can take the less-traveled path by going on a beer discovery tour. The shelves simply hold too many beers (wines and liquors, too) to bore or disappoint anyone.
While browsing, ask Tubbs about the last beer-and-food tasting at the New Cauldron in the mall. It "was a hoot," he said, though he had expected more people. The ones who showed tried Chimay, various barley wines, beers from the Great Bear Brewery of Wasilla and much more. For a scant five bucks -- that's right, $5 -- those folks tried 14 brands of beer, ate crab cakes and halibut and generally discovered cozy bliss at the Cauldron.
Tubbs has another one up his sleeve the first week of April, so get ye to Beerpouch.com and find your holy ale.
Dawnell Smith is a brewer and certified beer judge who loves talkin' about brew.
By Melissa DeVaughn
Published by: Backpacker magazine, October, 2002
Hike up mountain. Pitch camp. Chill beer in snow bank. Now that's backpacking.
Okay, we confess. We've lugged a few brews into the backcountry.
What better way to celebrate a tough day on the trail than with your favorite ale chilled in a mountain stream? Only one problem: Transporting cans and glass bottles. The former tend to explode. The latter are just plain heavy.
Now there's a better way. After watching his daughter sip from a Capri Sun fruit drink pouch, Anchorage brewer Kevin Tubbs came up with the idea for Incan Brew Beer-In-A-Bag pouches.
"Alaska has the most microbreweries per capita of anywhere in the country, and I wanted the little guys to have an inexpensive way to package their beers without investing in a bottle line," Tubbs explains.
To his surprise, the pack friendly pouches caught on almost immediately with Alaska hikers. Light, strong and reusable, the foil pouches come in 16, and 64 ounce sizes. With no exposure to light or air and a taste barrier that won't deteriorate, the Incan's contents should last indefinitely.
We sampled pale ale from Great Bear Brewing Company and it tasted as good as any beer from a bottle.
How do you get your beer-in-a-bag? Contact one of the many breweries in Alaska and the Pacific Northwest who are testing or currently under contract to use the bags or buy the beer in local stores.
MEDIA REGARDING THIS BREAKTHROUGH
BEVERAGE LOVERS! THERE IS ONE CARDINAL RULE FOR ALL CARBONATED BEVERAGES. PLEASE KEEP YOUR FAVORITE FLAVORS AND OUR CONTAINERS COLD. OUR FAILSAFE DESIGN WILL EVACUATE WARM CRAFT ALES. THE BEST CONTAINER FOR FRESH BEER IS YOUR MOUTH. PLEASE KEEP BEER COLD AND FRESH! VERY IMPORTANT!
"Love this pouch!. Customers have spoken and they want the BeerPouch option instead of glass growlers"~ Mike Murphy, Yukon Spirits Liquor Store.
"Pouches are great for the beach"~ Robert Larsen
"The BeerPouch made us competitive the first time we filled one. No bottling line needed, we made money from the first one we sold" Nate P. Great Bear Brewing.
FAQ: HOW DO I BUY SOME BEERPOUCHES?
HERE'S HOW IT WORKS:
YOU ARE IN THE RIGHT PLACE.. WE ARE DEVELOPERS AND WHOLESALERS. THANK YOU FOR YOUR ORDER!
Just Select the number of pouches you want, then click Buy Now to purchase silver, unlabeled 64 oz Flexible Growlers. PLEASE NOTE: To avoid any potential confusion~ Our stock pouches do not have labels on them of any kind.
With orders of 60,000 or more, we can put your label in the laminate like the example. Otherwise they come in silver, ready to fill, or easily identified with your own press apply or silk screened labels.. We suggest mylar or vinyl labels.
YOUR DEALER INQUIRIES ARE WELCOME. OUR NETWORK IS GROWING WORLD WIDE!.
We also have a great group of retailers found in the ORDER NOW section of our site. They can send as few as 1 pouch right to your door right now! Sorry, due to high demand, we are unable to provide "free" samples.
International orders available, just contact us via email for freight quotes.
DISCOUNTS! The more pouches you buy, the less the delivered cost. Take advantage of free shipping by ordering more pouches today!
We are WHOLESALERS! Discounts available for wholesale quantities. Contact us directly for wholesale pricing. Dealers wanted! Shipping and handling charges to your door are included in these prices. Thank you for choosing "BeerPouch"
Click this arrow to select your quantity. For custom, large or wholesale orders, contact us directly at: 907-441-3333.
New BeerPouch Flexigrowlers eclipse heavy, breakable glass jugs
Even purist beersnobs can't help but celebrate these new advantages
By Mike Murphy, For the Beerfinder
April 10, 2014
Kevin Tubbs of Wasilla, Alaska really pisses me off, and not just because he can probably see Russia from his house.
Some 25 years ago, I thought bottles and cans would be made obsolete by emerging flexible packaging. I saw our astronauts using these “nourishment pouches” in space, and I thought right then; I should put some beer in those and rule the world...
Flash forward, Tubbs and his BeerPouch Flexigrowler are changing the face of carbonated beverage packaging world wide...and dammit, I'm not.
Kevin is clearly the Johnny Appleseed of the BeerPouch, planting dealers all over the globe. He is feeding this unique container to a growing network of thirsty brewers, homebrew shops, kombucha tea makers, wineries and just about anyone who has something wet to contain. This doesn't even count his legion of of dedicated hikers and well stocked doomsday preppers. Some of the more zealous are hoarding the specialized containers for long term water storage and reuses never imagined by Tubbs. “I've even got a guy near Port Angeles, Washington who is packing in beer and shingling his cabin roof with his empty pouches” noted Tubbs, who explained he regularly revels at the ingenuity shown by his customers.
At a fraction of the cost of glass, the BeerPouch is gaining world wide market share thanks to the dogged determination of someone who lives for 9 months in darkness...I guess you get creative in Alaska, but Tubbs reminds me that there are more breweries per capita in Alaska than just about anywhere else, so it is a fertile field for innovation. An affordable beer package that doesnt require a bottling line is of great value when your brite tanks are in a remote area of the Arctic.
Good natured, and quick with a laugh, Tubbs is the third generation of his family in the beverage business and credits his children with inspiring the breakthrough. All things considered, his idea is brilliant, which is another reason I hate him so much. Apparently he doesn't really mind, since the University of Alaska loves him so much they awarded him thousands in an AIC inventors award and named him one of Alaska's most innovative entrepreneurs .
In a nutshell, here is why folks are making such a fuss over the BeerPouch; The two bloodsworn enemies of beer are light and oxygen, which his opaque pouch containers eliminate with some pretty trick technology. He put an oxygen trap (scavenger) in the cap of the BeerPouch and teaches his brewers to fill the containers all the way to the brim, eliminating all the airspace. The aluminum in the pouch is a barrier to the oxygen and also holds in the Co2. Here's the kicker; if you don't have airspace or light, you have done something very good for beer, and it's something which a bottle does not match. Beer can change flavor in as little as an hour of light while stored in a bottle.
It's all about freshness, and the BeerPouch offers it in spades. This explains why even the most snooty of the snootiest beersnobs are stocking up on the new BeerPouches and taking their glass jugs to the rifle range. The combination of no light and no oxygen make a convenient vault for flavor and those who care, know it.
Historically, brewers have always engaged in a fight with th ravages of light and oxygen. This may offer some explanation why I am starting to see BeerPouches in every brewery I visit.
Non traditional? Sure it is. Fresher tasting beer? Count me in...but the truth is, I also love the plain convenience of this thing.
According to Culture brewing and other disciples of this technology, growler sales in the BeerPouch family jump about 20% when the BeerPouch is added to the lineup. It seems a great number of people don't want to collect the heavy glass jugs normally associated with growlers. Glass is breakable, expensive, and old fashioned growlers take up the same size empty as they do full. Indeed one box of glass growlers holds six jugs, and Tubbs manages to fit 200 BeerPouch Flexigrowlers in that same box (you can imagine the savings in shipping costs alone, they ship 200 pouches FedEx to your door for about $30).
It is noted that the BeerPouch will often convert a customer who is thinking of taking home a growler. For example, customers often forget to bring back their glass jugs for a refill, and will usually decide to wait until NEXT TIME (when they remember it). Now, the servers simply explain that they don't have to wait until next time to bring home 64 ounces of their favorite ale, they can just grab a BeerPouch and go.
Talk about a media darling...The TODAY show and their 40 million viewers gushed over this invention, TIME magazine mentioned the breakthrough and the beerpouch.com Facebook site has articles from all over the world touting the breakthrough.
“People think that this is a simple idea, but it took me nearly 15 years to figure this out” Tubbs explains, (making me feel a little better that this just didn't happen overnight). “We are saving the planet one beer at a time” he explains, noting that the carbon footprint for the pouches is but a fraction of that found in bottles or cans. “We are proud to work closely with our manufacturing partners at R2D to customize pouches for a range of uses. This includes the BeerPouch and a range of other pouches for soft drinks, wine etc.” he explained. Pouches only use 1/20th the amount of aluminum reguired in a can, greatly reducing their reliance on bauxite. Additionally, the pouches have become recyclable and are widely considered the greenest commercial containers with a ratio of 97% product and only 3% package, (numbers unheard of in bottling).
Amazingly, some dealers of the BeerPouch like The EcoGrowler company; www.ecogrowler.com have a cooperative agreement that actually plants a tree for every EcoGrowler sold. Amazingly, entire forests are being planted as a biproduct of folks enjoying fine ales. What could be greener than THAT?
The pouches are tough, so strong that to demonstrate them Kevin fills one with air and stands on it with both feet. There are a pair of fractable seals near the tips of the spout that will degass a BeerPouch. This solution won't allow it to break like glass often does during packaging and priming. “Keep your beer cold. We suggest a frozen gelpack and a rubber band to hold it to the pouch for anyone transporting BeerPouches unrefrigerated. This keeps the beer cold, your Co2 in solution, and our container happy” Tubbs explained. Most people keep craft beer cold anyway so this is not much of a caveat.
As jealous as I am that it wasn't me, I have to admit Tubbs has taken this pouch thing much farther than I ever would have. As his distribution grows, you can bet it won't be long until the Fortune 500 scoops him up, and once they fund his flexible packaging like they should, you can bet you'll be seeing a Pepsi Pouch on the shelf. I pressed him on it, but Kevin won't divulge which big corporations are courting him...but it's obvious the dance has begun.
So here I sit, sippin' off my Flexigrowler and writing this from a van parked down by the river, while Tubbs is saving the planet one beer at a time, and pricing out private islands.
...and it coulda' been me.
The BeerPouch company can be reached at www.beerpouch.com
Contact for Kevin Tubbs email@example.com